How Edgard Corona Revolutionized the Latin American Fitness Industry

Edgard Corona is an
experienced health and fitness industry professional with over 30 years of
experience. He oversees several locations around the world in his current
capacity as the CEO of the SmartFit company.

After a skiing
injury in the 1990s, a prescribed exercise routine led him to become interested
in the health and fitness industry. He realized there were many unmet needs
that gyms and fitness facilities in Brazil and Latin America did not provide.
These unmet needs in the industry led to him starting the SmartFit franchise.

His first business
was Academia Bio Ritmo after observing the clear need for a fitness industry in
Latin America. It was originally intended to be a space for swimming and weight
training. It grew into a chain of several different gyms over time through his
hard work and creativity.

To know more about Edgard Corona
visit @ https://www.youtube.com/watch?v=7XAhK-ucxIg

After a trip to the
United States, he realized the need for a low-cost fitness option in Latin
America similar to what was available in the US. Afraid of losing members, he
decided to make a critical pivot. He consulted with a company in the US and
created a membership model that assured memb ers of a low $49.90 Real cost based
on the amount that people could afford.

Edgard Corona
created his business around being a low-cost option. SmartFit works very hard
to ensure that the right quality systems are in place for customer satisfaction .
Edgard Corona has an educational background in Chemical Engineering, which led
to a career in the fashion industry until 1996 when he started his first
fitness club.