Haroldo Jacobovicz’s Methodical Approach to Business Expansion
Building sustainable
technology businesses requires disciplined approaches to growth that maintain
focus while expanding capabilities and market reach. Throughout his
entrepreneurial career spanning multiple decades and technology domains,
Brazilian entrepreneur Haroldo Jacobovicz has demonstrated methodical expansion
strategies that balance opportunity pursuit with operational
stability and core competence development.
Initial Focus on
Specific Solutions
When Haroldo
Jacobovicz returned to entrepreneurship in the 1990s after corporate
experiences at Esso and the Itaipu Hydroelectric Plant, he established Minauro
with precisely defined business scope: providing computer rental and maintenance
services to public agencies. This focused approach enabled concentration of
resources on specific client needs and service development rather
than attempting broad market coverage with limited initial capabilities.
The company’s
well-defined value proposition—offering “four-year contracts with machine
replacement every 18 months, including maintenance”—addressed particular
institutional requirements identified through Jacobovicz’s
public sector experience. This specificity created clear differentiation
and market positioning that provided foundation for subsequent expansion rather
than attempting comprehensive services from inception.
Expansion
Through Adjacent Capabilities
As Minauro established
operational stability and market presence, Haroldo Jacobovicz expanded business
scope through adjacent capabilities directly complementing core services. The
document notes that “shortly after, in addition to hardware, it
incorporated tax, financial, administrative, health and education management
software” through acquisitions of companies including Consult, Perform,
and Sisteplan.
This expansion
maintained focus on public sector client requirements while broadening service
offerings beyond initial hardware provision. Rather than diversifying into
unrelated market segments or technologies, Jacobovicz expanded through
complementary capabilities that enhanced value propositions for existing
clients while leveraging
established market relationships and domain understanding.
Formation of
Specialized Group Structure
The strategic
acquisitions resulted in formation of the e-Governe Group, providing
comprehensive IT solutions across various public administration functions. This
organizational structure represented methodical business consolidation rather
than mere portfolio expansion, creating integrated capabilities addressing multiple
aspects of public sector technology requirements.
By organizing acquired
capabilities within coherent group structure, Haroldo Jacobovicz created
operational framework that maintained specialized focus while enabling
coordination across different service areas. This approach provided both
client-facing integration and internal operational efficiency beyond disparate
service offerings, demonstrating
systematic organizational development alongside business expansion.
Market Segment
Additions with Continued Focus
After developing
substantial presence in public sector technology services, Haroldo Jacobovicz
expanded into additional market segment through new venture rather than
diluting established operations. In 2010, he founded Horizons Telecom
specifically targeting “the corporate market” with telecommunications
infrastructure services.
This approach
maintained focused positioning for each business initiative rather than
attempting to serve divergent market segments through single operational
structure. By establishing dedicated venture for corporate telecommunications services
separate from public sector technology offerings, Jacobovicz enabled
specialized capability development aligned with particular market requirements
without compromising existing business focus.
Building New
Ventures from Strong Foundations
When establishing
Horizons Telecom, Haroldo Jacobovicz emphasized quality implementation from
inception rather than rapid scaling without operational stability. The company
was built “from scratch using the best technical, human and strategic
resources available”—indicating methodical foundation development before
aggressive expansion.
This disciplined
approach prioritized capability establishment before market coverage expansion,
creating sustainable operational foundation rather than prematurely extending
beyond core competencies. The resulting business quality enabled Horizons
Telecom to become “a reference in the corporate niche” of
telecommunications within a decade—demonstrating how methodical development
supports sustainable market positioning beyond initial entry.
Strategic
Partnerships for Capability Enhancement
Haroldo Jacobovicz’s
expansion approaches frequently incorporate strategic partnerships that enhance
capabilities beyond internal development capacity. When establishing Horizons
Telecom, he collaborated with “electrical engineer Renato Guerreiro, the
first president of Anatel”—bringing telecommunications regulatory
expertise that complemented technical capabilities.
This partnership
approach demonstrates systematic identification of capability requirements for
new market segments and methodical resource assembly rather than attempting
expansion without necessary specialized knowledge. By incorporating expertise
through strategic collaboration, Jacobovicz accelerated capability development
while reducing learning curve risks that might otherwise limit expansion
effectiveness.
Disciplined
Exit and Redeployment
After developing
Horizons Telecom over approximately a decade, Haroldo Jacobovicz executed
strategic exit in early 2021, with the company being acquired by “a large
investment group” to integrate sector expansion plans. Rather than
continuing indefinite operation across increasing business domains, this
transaction demonstrated disciplined resource redeployment supporting continued
entrepreneurial development.
Following this
successful exit, Jacobovicz quickly established new venture, Arlequim
Technologies, focusing on computer virtualization across various market
segments. This rapid transition demonstrated methodical approach to
entrepreneurial cycles—building ventures to sustainable value, executing
appropriate exits when market conditions prove favorable, and redeploying
resources toward new opportunities with renewed focus.
Current
Methodical Development
Haroldo Jacobovicz’s
most recent venture, Arlequim Technologies founded in 2021, continues his
pattern of methodical business development with clearly defined value
proposition and target market segments. The company focuses on improving
“computing performance of previously limited equipment” across
“both the corporate market, as well as the public sector and the retail
market, with a focus on gamers.”
While addressing
multiple market segments represents broader scope than some previous ventures,
the precisely defined technical focus on virtualization technologies maintains
clear capability boundaries supporting methodical development. This balanced
approach enables market diversification while maintaining technical
coherence—characteristic of Jacobovicz’s disciplined expansion methodology throughout
his entrepreneurial career.
Watch
him at https://www.youtube.com/@InstitutoHaroldoJacobovicz