The Role of Alexandre Gama in Revolutionizing the Advertising Industry in Latin America

Alexandre Gama is a high-profile Brazilian advertising expert and the creator of Neogama, one of the leading advertising firms in Brazil. Gama is an award-winning professional who was at the forefront in launching a global network communication while he was working for BBH as the principal executive officer.

Gama’s Role in Advertising

Gama is among the talented advertising executives who guides the strategic direction of the Global Creative Board; a panel made up of six professional leaders. He studied an advertising program at the celebrated Fundacao Armando Alvares Penteado University. He has facilitated the drastic expansion of agencies like Standart Ogilvy, DM9, AlmapBBDO, and the Young & Rubicam agencies. Gama is a devoted member of the Brazilian Association of Advertising Agencies and part of the Global Creative Board. Gama established Neogama in 1999 after having acquired sufficient work experience in advertising. In just three years, he was able to grow the company into a multimillion business.

Under his leadership, this company became the first Brazilian business to win the Lions Award at Cannes Film Festival. Neogama enjoys fantastic partnerships with other enterprises like BBB Network. He is the proud winner of the Cable Prize and Golden Lions. Gama has also chaired established committees. For instance, he was the officer of the Agency at the 10th Professional Contribution Award and executive of the Meio & Mensagem.