EOS Muscle out its Competitors

For a long time, buying lip balm has meant that one has to go all over the aisle of a drugstore or the supermarket looking for a small, cylindrical tube of Chapstick. The experience with the stick is that they left you with the clinical experience that is had a full active ingredient list on the packaging. If one wished for a different taste there was an option for going for the tasteless original flavor as well as the spring cherry else mint was the only option.

There was hope on the horizon one pastel-colored orbs that are meant for a lip balm that is known as EOS started to be seen everywhere. They started to takes space at Well, Walgreen, then Walmart, and also eBay. The stakeholders that include Cosmos and Allure of the beauty industry were so excited with the new brand that couldn’t that they were not satisfied with the little information that they getting about the honeydew and grapefruit.

These are the product of a company known as the EOS, whose full name is Evolution of Smooth(https://evolutionofsmooth.ca/lip-balm.html) that is featured in most magazines. The founders of the company had not said anything about the company until recently. In an interview that was conducted by the Fast Company, on the interview the founders illustrated how they established a $250 million company that is described by Kline a research and consulting company, the best second place seller of the lip balm in the country, just after Bees, Kline says that it has outdone Chapstick and Blistex that have been in the market for a long time.

The research firm further adds that EOS lip balm has managed to increase the growth in the oral care category. At the moment it over $1 million unit are flying off the shelves a week and the future prospect seem promising because the lip care market is estimated that it will continue to grow to $2 billion by the year 2020, EOS will be the most beneficiary of this growth since the increase is driven by demand for natural organic products in which the firm majors in.